You Don't Need a $250k CMO.
You Need Execution.
Senior marketing leadership embedded in your team, accountable to pipeline — not headcount. The fractional CMO model built for early-stage B2B SaaS.
Book Free Growth Audit →Why Most SaaS Marketing Stalls
You don't need another slide deck; you need a working system. Here's why early-stage SaaS marketing programs lose traction.
You're having difficulty with search performance or paid ad campaigns that generate low-quality clicks instead of real pipeline.
Your marketing execution lacks high-level strategic direction, leading to disconnected tactics and wasted budget.
You lack a clear marketing dashboard to measure your performance metrics and trace closed-won revenue back to source campaigns.
Your current marketing team or external agencies are not aligned with your sales goals and actual pipeline requirements.
Your CRM & attribution pathways are set up incorrectly, making it impossible to scale marketing spend with confidence.
This is exactly the gap a Fractional CMO fills.
Embed senior leadership in your Slack, run structured sprints, and own the pipeline numbers.
The Fractional Advantage
Senior strategic leadership embedded in your team, accountable to pipeline — not headcount.
- Pay for value, not overhead
- Embedded in your team
- Focus on pipeline predictability
Full-Stack Marketing Leadership
ICP & Messaging Architecture
We define, segment, and align your target audience profiles and messaging matrix to build a strong foundation.
Demand Strategy & Execution
Run multi-channel high-intent search, paid social, SEO, and content distribution engines to generate qualified pipeline.
Marketing Operations Setup
Set up closed-loop HubSpot/Salesforce attributions, lead scoring, routing, and custom dashboards.
From Audit to Pipeline
We follow a structured framework to get your demand engine up, running, and generating pipeline.
30-Day Diagnostic
Audit existing campaigns, clean up CRM tracking, map pipeline leaks, and develop a 12-month GTM strategy.
60-Day Foundation
Build the demand generation infrastructure, launch paid search campaigns, and set up attribution dashboards.
Ongoing Growth
Embed in your team to run weekly marketing sprints, coach junior staff, and optimize campaigns for pipeline.
Launch Window
Average time to launch a fully customized demand generation engine.
CAC Reduction
Average decrease in Customer Acquisition Cost in the first 90 days.
Pipeline Growth
Average increase in marketing-sourced pipeline under my management.
SaaS Companies Helped
Number of early-stage SaaS companies successfully guided.
Common Questions
Answers to common questions about working with a B2B SaaS Fractional CMO.
How is this different from a full-time CMO?
A full-time CMO costs $200k-$300k+ in base salary, plus benefits and equity. A Fractional CMO gives you the same high-level strategy and execution leadership at a fraction of the cost, usually for 10-20 hours a week focused purely on pipeline growth.
How many hours per week do you work with us?
Typically between 10 to 15 hours per week depending on scope. This is focused entirely on high-impact work: planning sprints, auditing campaigns, coaching your team, and setting up dashboards.
Do you work with our existing team?
Yes. I embed in your Slack and daily operations to direct and coach your internal team members, select/vet agencies, and ensure everyone is executing efficiently against the GTM plan.
What if we already have a marketing manager?
This is the ideal scenario. I provide the strategic guidance, systems architecture, and playbook, while your marketing manager focuses on daily content production, social posts, and coordination.