SaaS Demand Engine
Our Services

Built for Predictability.
Not for Hope.

Fractional CMO leadership and B2B demand generation systems built for predictability - not hope. We've built demand engines generating $2M–$15M in annual pipeline for SaaS companies across the US, UK, and India.

Built demand engines generating $2M–$15M in annual pipeline.

Fractional CMO for SaaS Startups

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Who it is for

Fractional CMO and B2B demand generation services for SaaS startups in the US, UK & India. Senior GTM strategy, CAC reduction, and CRM ops — no full-time salary required.

What we solve

Eliminate marketing execution chaos. We build a clear 12-month GTM strategy, design key dashboards, audit existing campaigns, and align marketing with sales goals.

Key Deliverables

  • Marketing roadmap & budget model
  • Weekly strategic alignment & team coaching
  • Agency & vendor management/vetting
  • Executive-level dashboard & reporting

Timeline

Ongoing monthly partnership. Minimum commitment of 3 months to see meaningful traction.

Demand Generation Engine Setup

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Who it is for

Startups with product-market fit but struggling to build a reliable inbound channel. We construct a multi-source demand engine to scale pipeline.

What we solve

Stop relying on ad-hoc referrals. We build scalable paid search, paid social, SEO, and content distribution engines that generate qualified demo requests.

Key Deliverables

  • High-intent search campaign setup
  • Paid Social attribution setup
  • SEO & content distribution framework
  • Lead capture & email nurturing automation

Timeline

90-day execution framework. We build the engine, run initial campaigns, and handover to your team.

CAC Reduction Strategy

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Who it is for

SaaS companies with high Customer Acquisition Cost (CAC) that is eating into unit economics. We identify leakage and optimize conversion rates.

What we solve

Stop wasting budget on low-converting channels. We audit your funnel, analyze drop-offs, optimize pricing pages, and reallocate spend to high-ROI campaigns.

Key Deliverables

  • Full-funnel CAC audit & leakage report
  • Landing page & onboarding optimization
  • Pricing page experiment roadmap
  • Retargeting & intent database setup

Timeline

4-6 weeks project. Complete analysis, action plan, and implementation oversight.

CRM & Marketing Operations Setup

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Who it is for

Startups with messy CRM setups, broken tracking, and blind spots in their pipeline data. We clean and align your tech stack.

What we solve

Stop guessing which campaigns drive revenue. We configure HubSpot/Salesforce, implement clean multi-touch attribution, and align sales & marketing pipelines.

Key Deliverables

  • CRM audit & pipeline clean-up
  • Closed-loop attribution tracking
  • Automated lead routing & scoring rules
  • Sales & marketing dashboard setup

Timeline

4-8 weeks project. System design, integration setup, data migration, and training.

Go-to-Market Strategy

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Who it is for

SaaS companies launching a new product, entering a new market, or repositioning their core offer. We define the GTM playbook.

What we solve

Avoid launch failure. We perform market research, define ICP & buyer personas, map competitive positioning, and create a launch roadmap.

Key Deliverables

  • ICP definition & buyer persona profiles
  • Positioning & messaging matrix
  • Launch playbook & campaign roadmap
  • Pricing & packaging strategy

Timeline

6-8 weeks project. Strategy workshop, research report, and execution blueprints.

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