Question 1

What is SaaS demand generation?

Accepted Answer

SaaS demand generation is a full-funnel marketing strategy that creates qualified pipeline for B2B SaaS companies through content marketing, paid advertising, SEO, email nurture, and sales enablement. Unlike lead generation, demand gen focuses on long-term revenue rather than short-term leads.

Question 2

How much does a fractional CMO cost?

Accepted Answer

A fractional CMO typically costs $3,000–$8,000/month compared to $200,000–$300,000/year for a full-time CMO. Our fractional model gives you senior-level strategy and execution without the overhead of salary, benefits, and equity.

Question 3

How long does it take to reduce CAC?

Accepted Answer

Most SaaS companies see 20-40% CAC reduction within the first 6 months of implementing our demand engine framework. Results depend on your current baseline, ad spend, and sales cycle length.

Question 4

What's your typical client profile?

Accepted Answer

We work with early-stage B2B SaaS companies ($500K–$5M ARR) in Austin, Denver, San Francisco, and remotely. Ideal clients have product-market fit but struggle with consistent, scalable demand generation.

Question 5

Do you require long-term contracts?

Accepted Answer

No. We don't believe in retainer lock-ins. Our average engagement is 6-12 months, but we operate month-to-month because we earn our keep every single month.

Question 6

What's included in the free growth audit?

Accepted Answer

The free growth audit includes a 45-minute strategy call where we diagnose your biggest funnel leaks, identify quick wins, and map out a 90-day action plan. No pitch, no obligation - just clarity.

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